Brenna Byrne
PR Professional
ABOUT BRENNA
Brenna is 22 year old native Chicagoan who recently graduated from Xavier University with a Bachelor of Arts degree in Public Relations and Digital Media. Throughout her four years at Xavier, she has worked on-campus, at a non-profit, and studied abroad in Rome, Italy.
Course Work
Develops advanced writing skills for public relations programs; gives particular attention to backgrounds, brochures, handbooks, annual and quarterly reports, and scripts for broadcast, AV and film.
Public Relations Writing
Learn fundamentals of public relations planning and strategy while evaluating current case studies of successful and problematic public relations campaigns.
PR Cases and Planning
Integrate concepts and experiences throughout the Public Relations major and liberal arts core to create an original public relations campaign for a real-world client with deliverables that are suitable for student portfolios.
Senior Seminar
A study of the theoretical foundations and the process of developing advertising and promotional strategy; methods of utilizing research data for developing and evaluating advertising strategy.
Creative Strategies in Advertisement
Practical, hands-on training in design software supports the strategic and creative development of digital content in several online formats and platforms.
Digital Design
Engage academic and primary research to critique the formation and function of online communities. Develop and execute an independent research project
Advanced Digital Media
References available upon request!
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